Filed under: By the Numbers
Chrysler Climbs, Honda Falls, Cruze Cruises
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U.S. auto sales for July 2011 can best be characterized by the resurgence of one company, Chrysler Group (up 20.05 percent), and the continued slide of another, American Honda (down 28.40 percent). Not so long ago, Chrysler was the company continually coming in at the bottom and Honda was flying high. Today, however, Chrysler is free of its government debt and continues to turn over its lineup with new and heavily revised products. Honda, meanwhile, has proven to be the automaker worst hit by the earthquake in Japan last March and seems to draw the ire of critics with its latest new vehicle releases.
Speaking of earthquakes, Toyota is in the same boat as Honda and continues to struggle with restoring output. Last month, sales for Toyota and Lexus in the U.S. were down 22.70 percent as a result. The only Japanese company that escaped the red cell this month was Nissan North America, which eked out a 2.75-percent improvement in sales.
Chrysler Group’s increase in sales volume led the domestics by a large margin, though its raw sales of 112,026 units are still far below that of Ford Motor Company (180,865) and General Motors (214,915). Ford and Lincoln together posted a sales rate increase of 8.89 percent and General Motors improved 7.62 percent.
Turning our attention to individual models, we must point out that the Toyota Camry did regain its title of America’s Best-Selling Car, which it had lost last month to the Chevy Cruze, with sales of 27,016. The Cruze still performed incredibly well, with sales of 24,648, good enough for the No. 2 spot, followed by the Altima (23,340), Sonata (20,884), Malibu (19,529), Fusion (19,318) and Accord (18,308).
[TABLE]
**Brand/Company**
**Vol. %**
**July 2011**
**July 2010**
**DSR %**
**July 2011**
**July 2010**
**Jeep**
46.19
38,691
26,466
51.81
1,488.12
980.22
**Mitsubishi**
41.15
7,972
5,648
46.58
307
209
**Lincoln**
39.89
7,814
5,586
45.27
301
207
**GMC**
36.41
37,918
27,798
41.65
1,458
1,030
**Volvo**
29.54
5,595
4,319
34.53
215
160
**Kia**
28.47
45,504
35,419
33.41
1,750
1,312
**Suzuki**
25.36
2,447
1,952
30.18
94
72
**Land Rover**
22.64
2,811
2,292
27.36
108
85
**Volkswagen**
21.72
29,066
23,880
26.40
1,118
884
**Audi**
17.00
9,146
7,817
21.50
352
290
**Ford**
12.66
173,051
153,603
16.99
6,656
5,689
**BMW**
12.30
21,409
19,064
16.62
823
706
**Hyundai**
10.08
59,561
54,106
14.32
2,291
2,004
**Mercedes-Benz**
9.44
19,006
17,367
13.65
731
643
**Mini**
8.90
4,711
4,326
13.09
181
160
**Dodge**
8.85
33,653
30,916
13.04
1,294
1,145
**Chevrolet**
6.50
149,005
139,916
10.59
5,731
5,182
**Nissan**
6.36
77,191
72,573
10.45
2,969
2,688
**Chrysler**
5.00
15,427
14,692
9.04
593
544
**Porsche**
2.40
2,768
2,703
6.34
106
100
**Buick**
0.44
16,873
16,799
4.30
649
622
**Mazda**
0.25
20,783
20,732
4.10
799
768
**Ram**
-0.10
21,217
21,239
3.74
816
787
**Subaru**
-9.39
21,730
23,983
-5.91
836
888
**Saab**
-18.47
384
471
-15.34
15
17
**Lexus**
-21.81
14,539
18,595
-18.81
559
689
**Toyota**
-22.81
116,263
150,629
-19.85
4,472
5,579
**Infiniti**
-24.11
7,410
9,764
-21.19
285
362
**Cadillac**
-25.47
11,119
14,919
-22.60
428
553
**Acura**
-27.77
9,402
13,017
-24.99
362
482
**Honda**
-28.49
71,100
99,420
-25.73
2,735
3,682
**Jaguar**
-35.09
984
1,516
-32.60
38
56
**Smart**
-41.61
327
560
-39.36
13
21
**Fiat**
NA
3,038
-
NA
117
**COMPANIES**
**Chrysler Group**
20.05
112,026
93,313
24.67
4,309
3,456
**BMW Group**
11.67
26,120
23,390
15.97
1,005
866
**Ford Mo Co**
8.89
180,865
166,092
13.08
6,956
6,152
**GM**
7.62
214,915
199,692
11.76
8,266
7,396
**Nissan N. America**
2.75
84,601
82,337
6.70
3,254
3,050
**Jaguar Land Rover**
-0.34
3,795
3,808
3.49
146
141
**Toyota Mo Co**
-22.70
130,802
169,224
-19.73
5,031
6,268
**American Honda**
-28.40
80,502
112,437
-25.65
3,096
4,164
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in July 2011 versus 27 selling days in July 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.By the Numbers - July 2011: Aftershocks Edition originally appeared on Autoblog on Tue, 02 Aug 2011 16:29:00 EST. Please see our terms for use of feeds.
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