Hi, I’m not a business graduate (infact, science) and I was wondering if there are individual books out there that I can buy to figure this out:
lets say i’m selling something a certain price and x no of customers buy it, is there any way to figure out how the no. of customers buying it will change if i raise/drop the price.
i have an introductory economics book from a course that I took a few years ago, but I’m not sure if that will suffice.
hmmm generally I think what you are looking for is more of a marketing text or a marketing simulation tool. however none of these will replace real life data so if you plan to use it for anything in the real world you can only use the concepts and not the actual values.
you can also try this site for a wide amount of information on business areas
eeks... sounds like a very complex task and for doing a sensitivity analysis, you need to simulate a near-to-real environment... to get started, like hmcq said, get a Marketing text for information on Pricing Strategy and a Microeconomics text for information on market outcomes.