http://hss-prod.hss.aol.com/hss/storage/adam/20b235cfd99ff2d4e14e1ca895964e4/britishair.jpgWe’re no stranger to digital billboards – Engadget made its own big-screen debut in Times Square back in 2011 – but British Airways’ latest endeavor is unlike any we’ve seen before. According to The Drum](British Airways unveils digital billboards to remind customers how magical flying can be | The Drum), the new advertisement, installed front and center at London’s Piccadilly Circus, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. The airline’s new #lookup campaign is marketing at its best – see for yourself in the video after the break.
Filed under: Transportation, Internet
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Via: @clintonjeff](https://twitter.com/clintonjeff/status/403918941459709953), The Drum
Source: British Airways