I rely on this product quite heavily and a friend informed me that it’s currently ‘out of stock’ in stores and on the website.
We’ve been told it’s being discontinued. But I have also found out that the Boots Expert Range is being re-branded. So far I have not established if it’s just the current version that is being discontinued or the product in any incarnation.
For me, there is no alternative. I used Jolen in the beginning and it’s a hassle for anything more than a small area and it’s tricky to get the mixture perfect. I also prefer the way the hair looks and feels after Boots Hair Lightener - it either bleaches or it doesn’t, never had the problem of hairs being semi bleached turning brown or orange.
I’ve heard a lot of bad things about Veet such as irritation and blistering, so I’m not really up for trying it.
If you use this product, I urge you send an email to Boots Customer Care. The more people that complain, the more likely it is we can get it back:
http://www.boots.com/webapp/wcs/stores/servlet/ContactView?storeId=10052&type=
This is the reply they sent me:
"Thank you for contacting us about our Expert hair lightener. I can understand your disappointment that this is not available in our stores & online. I appreciate the time you have taken to contact us.
I have spoken to our product team and they have confirmed that it has now been discontinued. We are always reviewing our products to make sure we’re selling those that our customers want to buy. We will only ever discontinue items to introduce a new and improved range or if the products have not sold as well as expected.
If you would like some help finding an alternative product please speak to one of our people in store. They will be more than happy to help you.
I appreciate this is disappointing for you and I have forwarded a copy of your email to the product team. They have reassured me they will consider your feedback during their next product review.
Thank you once again for contacting us. If you need to contact us again, please quote your customer reference number 7409390. Attached is a questionnaire, which will help us make sure we have provided you with the very best customer care. If we can help you further at all please contact us on 0845 070 80 90.
Kind regards
M------- S---------
Boots Customer Care."