Re: Books an endangered commodity
Indeed the trees will be happier, but I wonder if books are the only enemy of "birds nest" on a tree top, what about civilization , human greed and the land mafia.
This argument of tree saving holds only when the paper is made out of trees. Tomorrow if synthetic paper comes in then what would be he response of all the tree huggers :)
Re: Books an endangered commodity
Umar
this technology is like minidisc player or APS camera, it will ecome obsolete before it is able to get a foothold.
some of this other stuff is only years away.
X2 - I agree... and I thought I'd make elaborate a little... what I meant was that the success of these 3G books is going to be in part determined by how well the 2G e-books do in the interim. As it is, I see quite a few problems need to be ironed out in the basic business model for e-books.
Re: Books an endangered commodity
Abacus is not the right example. Advancement from Abacus to current days calculator is the the improvement in technology and functionality.
E-books vs real books is just the improvement in technology. Functionality remains the same. Plus real books are more durable. Drop your cell phone from 4th floor and then tell me how many books you can read off it :)
The content is all saved on (SSD) solid state drives, it doesn't get destroyed being dropped. Plus when was the last time you dropped a book from 4th floor?
I does have added functionality, not just technology. One major one being (as i mentioned previously) I always have a dictionary with me, so if sitting reading on the road I come across a word I don't know reference is never far away.
Indeed the trees will be happier, but I wonder if books are the only enemy of "birds nest" on a tree top, what about civilization , human greed and the land mafia.
Totally irrelevant to the topic at hand
Umar
this technology is like minidisc player or APS camera, it will ecome obsolete before it is able to get a foothold.
some of this other stuff is only years away.
I agree, but till these tenacious ppl let go of the old its not going to be easy to go forward. Backward compatibility should only go so far.
PS: Yes, I'm a geek, so there!
Re: Books an endangered commodity
sure its because human beings have innate ability to adopt, and to survive. E-book will fill the gap quickly, but a paper book will always be a source of nostalgia.....
sure, just like vinyl records are. not taking anythign away from books, but e-books and magazines would have the same impact in future as ipod has on music. it will be less of an issue for books than it will be for magazines, especially from a revenue model perspective.
Re: Books an endangered commodity
I agree, but till these tenacious ppl let go of the old its not going to be easy to go forward. Backward compatibility should only go so far.
PS: Yes, I'm a geek, so there!
hey, same as music mon ami, ipods changed the game. the bpooks issue is going to be technology, revenue model and a certain adapting mass..or as macolm gladwell would call it, the tipping point.
PS: I am a futurist at heart too (aka geek) if i dont read magazines liek wired every month, i would die of constipation
PS2- what do you do bro? we need to help Umar out and showe uo in C&A more often and talk about careers more than how to interview but our firlds the changes we see and impact etc etc. isee more of early acreer ppl asking advise on jobs but less on how to work networking events and conferences, major developments in companies and fields etc.
Re: Books an endangered commodity
hey, same as music mon ami, ipods changed the game.
PS: I am a futurist at heart too (aka geek) if i dont read magazines liek wired every month, i would die of constipation
Magazines are another example why E culture cannot take over print media, completely.
Manufacturers and service providrs dont like TIVO cause it gives too much control in the hand of consumer. They skip the commercials and manufacturers loose money.
Too much digitalization is a threat to marketing industry.
Plus E-book might make sense but E-magazine ....
I tried reading PC-world on there website, Its not even half as fun as it is when you read the real magazine.
Plus paper can be recycled. But all those servers and hard disks and chips that save the data (be it e-books data or anything) are actually more hazardous to the world in long run than paper based books
Re: Books an endangered commodity
i would love to see search engine in hardcopies :@:
Re: Books an endangered commodity
There actually is a software out there for e-magazines. I'm trying to recall the name but it escapes me. If it kicks in then there goes the regular mags. Wired or otherwise :)
Zobia, ur too phunny
Re: Books an endangered commodity
Magazines are another example why E culture cannot take over print media, completely.
it eventually will, i can guarantee it. just like in some time u will have no such things as record stores the way we knwo it today. dont forget that human population is not static, generations come and go and each new generation would have less of an interest in what was dear to someone 3 generations ago. I have zero 8 tracks in my house, a handful of video tapes, and sadly due to a theft none of my prized vinyl collection. etc etc
Manufacturers and service providrs dont like TIVO cause it gives too much control in the hand of consumer. They skip the commercials and manufacturers loose money.
but again, they have to deal with it, and they can either revise their revenue model or become irrelevant.
the issue is impressions, targeted customer approaches and pinpointing market fragments. as we speak there is enough data around that can tell you how many ppl see a particular ad campaign in what media, what group they are part of. There are many overlapping descriptions of groups e.g. urban vs rural DINKs, of asian origin, of a certain education level ... I mean marketing ppl have more data points now than anytime before in history. so anyways they can see what ad campaign created what demand in what group who bought from what source, what else did they buy, what was the impact of weather conditions, promotions by other companies (sometimes u actually get a liftr from competitors promotions)
marketers dont have an interest in running ads. back in the 50s a marketer needed a handful of ads running to reach majority of his target audience, now it takes 70+, why? media growth, fragmentation based on choices, fragmentation based on population shift.
damn I can bore you guys with this stuff..but this is what I do for a living :D you would be scared if I tell you how much data companies can potentially have but industry is self regulating so it is not going down to personal preferences.
so these big time ads on superbowl, and all, u know what is the impact of them? the same as that of flagship stores for designers on fashionable strips like rodeo drive, mag mile, 5th ave, bond street... hardly any of those locations turn a profit. its simply for presence and image.
so in terms of targeted marketing, digitized media can tell me, how long did i spend on an ad, how many times did i look at that ad. its diff than mags now where i can say hey i think my target audience reads GQ and I want my ad to be right by the segment on new season styles, well did the right ppl even look at it, or did they just rush by it. digitizing and permission based marketign would mean u will not waste effort on non qualified buyers anyways, u focus on buyers that meet your needs which could mean that digitized GQ that some rich guy like u wil see would be advertising rolex watches in the style section and for some gahreeb admi like me the ad would be for swatch..
oh i should stop..
Too much digitalization is a threat to marketing industry.
actually quite the opposite. now you are talking my language :) digitization means easy capture of consumer behavior and purchasing patterns, you can then entice the customers by opt in advertising and deals. I live this day in day out..
Plus E-book might make sense but E-magazine ....
I tried reading PC-world on there website, Its not even half as fun as it is when you read the real magazine.
because the experience is so different, sitting in a barca lounger sipping on a cocktail, as in your case, or sitting on the crapper puffing on a cigarette in my case..u simply cant do that with a laptop, not as cozy.
that is simply a issue of delivery mechanism, if u had these blank sheets that just downloaded magazine articles ads and everything, and you can flip thru it, would it really matter.
Plus paper can be recycled. But all those servers and hard disks and chips that save the data (be it e-books data or anything) are actually more hazardous to the world in long run than paper based books
we trade on hazard for another :)
books will be easier to replace than magazines, as you said due to marketing stuff. The topics being discussed include lockouts so u have to see teh ads as they relate to a specific article or articles.
Re: Books an endangered commodity
This argument of tree saving holds only when the paper is made out of trees. Tomorrow if synthetic paper comes in then what would be he response of all the tree huggers :)
depends on how environmentally friendly the synthetic paper is, the issue is less that these tree huggers want to have kids with the trees but because of ecological impact.
I mean if it is somethign as ridiculous like ethanol replacing gasoline then the environmentalistas and CSR type folks will not be happy.
oh kahan bhag gaye sab, sorry for geeking out everyone, i just love what I do :D
Re: Books an endangered commodity
:(
Re: Books an endangered commodity
Sorry Pir Sahib, it was time to leave. But then again, chup karana koi aap se seekhay :)
Re: Books an endangered commodity
but but but i dont want to chup karana anyone, i just shared my views not stating it to prove anyone wrong but just sharing what is going in the industry.
I was enjoying listening to other views
Re: Books an endangered commodity
I know Mr. X2, just thought I’d pull your leg a little.
Maybe we’ll continue it back up tomorrow. Aap sotay nahin hain?
Re: Books an endangered commodity
No man I am a vampire :(
Re: Books an endangered commodity
Intelliphant,
good to know, books are a concern with folks.
good books, wont ever be obsolete. i pray and i hope.
i had opened a thread earlier, on this important similar topic.
http://www.paklinks.com/gs/showthread.php?t=270409&highlight=books
…thought, you might find some perspectives there as well.
best,
Dushwari
Re: Books an endangered commodity
dushi dushi dushi...cafe?
Re: Books an endangered commodity
Fraudia bhai,
general meye novel cheezein dekhneye ko miltee hein, deikhneye dein, perhneye dein. :>
cafe meye hensti bestee dunya heye, wohh meye wahan ja keye kyoon kharaab karoon. :>
best,
Dushwari
Re: Books an endangered commodity
no i meant such an interesting topic .. why did u open it in cafe? ho gaya na uss ka wahan hashar nashar? :) I am kidding,k just interesting to see the difference in approach in the 2 threads of the posting public
Re: Books an endangered commodity
i hate turnitin.com 