It seems the major brands of the world have finally realized the true potential of Bollywood celebrities. The Indian Population both inside India and abroad is huge and using these actors provides brands the necessary depth within these communities. In addition their powerful persona and appearance make them attractive for international audience as well.
Kareena Kapor, Katrina Kaif and Deepika Padukone all have been able to sign major deals with international brands. Noteworthy of all is Kareena Kapoor becoming the face of Firdous Lawns from Pakistan. He billboards are in all the major cities of Pakistan. A deal that is reported to be worth Rs 3 Crore.. ( read full story on: http://www.fashioncentral.pk/people-parties/celebrity-gossip/story-416-bollywood-going-global/