Urdu language might be doing alright but script is on the way out, may be except in Deccan and around some religious seminaries like Deoband and all. The total circulation of all Urdu newspaper combines is definately not equal to say one Hindi newspaper like Dainik Jagran.
The languages which are institutionalized, by this I mean those which are taught in school for 10 years are there to stay and Tulu, Kodava, Bhili, Santhali and all will be out of speakers in another 100 years unless not institutionalized, for instance Arabic is in 8th schedule but is as dead as Sanskrit in India because it is hardly taught anywhere.
India as whole gives most importance to English than to mother tongue, you can always see every Indian family trying to speak to its kid in English rather than mother tongue in Urban area. It is like Pakistani Punjabis speaking Urdu to appear civilized only thing is Punjabis went to extreme by not teaching it in school
