[http://www.blogcdn.com/www.engadget.com/media/2011/11/dsc0821.jpg](http://www.engadget.com/2011/11/07/barnes-and-noble-makes-199-nook-color-official/)
Not that it wasn't official the moment that [Best Buy](http://www.engadget.com/2011/11/05/best-buy-whacks-50-from-nook-colors-price-tag/) lopped $50 off of the thing, but those with any lingering doubts with regards to Barnes & Noble's intentions to make the now-dated Nook Color cost competitive with with the [Kindle Fire](http://www.engadget.com/2011/09/28/amazon-kindle-fire-impressions/) can now consider themselves amongst the believers. The company pulled the trigger at today's Nook event in New York, pricing the color reader-turned-tablet at $199 -- a nice drop from its introductory price of $249. Also on the price cutting board is the touchscreen Nook -- now known officially as the [Nook Simple Touch](http://www.engadget.com/2011/11/03/nook-simple-touch-seeing-price-drop-to-99-touts-no-annoying-a/) -- which is priced at $99, putting it more on-par with the likes of the [latest Kindle](http://www.engadget.com/2011/10/03/amazon-kindle-review-2011/). And best of all, says Barnes & Noble, "no annoying ads." Ouch.
Barnes & Noble makes $199 Nook Color, $99 Nook Simple Touch official originally appeared on Engadget on Mon, 07 Nov 2011 10:27:00 EDT. Please see our terms for use of feeds.
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