Although it is free to develop for the B&N Nook Color’s homegrown version of Android, the company is courting devs who may or may not be as comfortable with the vagaries of Android development by selecting Appcelerator as a partner to help “accelerate” app development for the platform.Appcelerator makes Titanium mobile, an IDE that focuses on web devs rather than hardcore coders. It is a cross-platform development system that allows you to create apps for multiple devices using languages like PHP, Ruby, and standard HTML and has already been used in NBC’s iPad app, among others.