**Asda launches Asian clothing in first ethnic fashion line by a High Street brand
**
‘Supermarket chain Asda today launches an Asian clothing range, thought to be the first collection of its kind available on the High Street. The clothes, part of the George at Asda line, are a response to demand from the supermarkets’ ethnic customers for affordable authentic clothing. The 13-piece collection includes sequinned embellished salwar kameez (traditional suits), khurtas (tunics), dapata (scarves) and churidar (slim leg trousers).
Asda collaborated with a team in India to design the clothes and is made with authentic Indian material. The store received input from a panel of customers and says the styles are suitable for all cultures, not just Asian customers, but is expecting to see a high demand before the Eid Islamic holiday on September 20. Prices start from £7, with a complete suit for £26. Fiona Lambert, brand director at George, said: 'We are extremely proud to be launching the UK’s first mainstream range of traditional Asian clothing.
'We have the broadest socio-demographic group of all the supermarkets and we wanted to offer affordable clothing suitable for all our customers.‘Our ethnic food ranges in Asda have seen a 46 per cent year on year increase during Ramadan and we’re expecting huge demand in the build up to Eid and Diwali celebrations.’
Asda’s parent company Wal-Mart also launched a Bollywood-inspired collection in Canada earlier this year. Wal-Mart Canada corporate affairs director Kevin Groh said: 'We were blown away by the attention brought on by the launch of our range of South Asian influenced clothing - from industry watchers, to media, to our ethnic customers.
‘Strong sales aside, the buzz and goodwill that continues to surround the line has been absolutely remarkable.’
Brianna Ragel, editor of Asian Woman magazine said the collection was ‘a turning point’. She said: ‘It is exciting to see a well known High Street retailer embracing ethnic cultures, and offering good quality authentic outfits at affordable prices. This definitely marks a turning point for ethnic clothing on the high street.’
The Asian range is available from today at selected Asda stores and on George.com.’
Source: Asda launches Asian clothing in first ethnic fashion line by a High Street brand | Mail Online
Not keen on the designs at all but how gorgeous is the model 
but its awesome that they’re launching this 