The disappointed salesman of Coke returns from his Middle East assignment. A
friend asked, “Why weren’t you successful with the Arabs ?”
The salesman explained, “When I got posted in the Middle East, I was very
confident that I will makes a good sales pitch as Cola is virtually unknown
there. But, I had a problem I didn’t know to speak Arabic. So, I planned to
convey the message through 3 posters.. First poster, a man crawling through
the hot desert sand.. totally exhausted. Second, the man is drinking our
Cola and Third, our man is now totally refreshed.Then these posters were
pasted all over the place”
“That should have worked”, said the friend."
He replied, “Well, I didn’t know Arabic, neither did I realize that Arabs
read from right to left…”
