Apple Turns To A Lottery System For The New iPad’s Launch In China

The new iPad launches in China this Friday, July 20th. Big crowds are expected. But Apple is using a reservation lottery service to allow buyers to essentially reserve their place in line now. Interested buyers simply need to go to this page, select a version of the iPad and provide their government ID. After that, a lottery-like system will notify the lucky few.But this isn’t just about reducing the size of the crowds and improving customer satisfaction. Apple is using this system to fight scalpers and scammers.

source