As it turns out, not every new addition to Apple’s product lineup got a mention on-stage at the Moscone Center today. The Apple Store website is slowly coming back to life, and with it comes a new Smart Case for their latest iPad.The biggest difference, of course, is that the Smart Cover now covers the iPad’s vulnerable rear end. While the magnet-laden front flap remains largely the same, the iPad’s back is now covered in a thin sheet of polyurethane – it’s apparently thin enough to keep the entire package from feeling too bulky, but thick enough to handle being laser engraved should you go that route.