Voted one of the best global brand!.. Like it or lump it guys, Al Jazeera’s here to stay :dhimpak:
Aljazeera voted fifth best global brand
Tuesday 01 February 2005, 3:14 Makka Time, 0:14 GMT
The brand now ranks alongside global giants like Nokia
Aljazeera has been voted the world’s fifth most influential brand in a poll of branding professionals that gave the top slot to US iPod and computer icon Apple.
In the survey of almost 2000 advertising executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year’s top spot, but the surprise to many will be Aljazeera’s entry into the top five.
“With all the news from Iraq and Afghanistan and the ‘war on terror’, a lot of people are really tuned into the news, and the major news sources have a western bias,” Brandchannel editor Robin Rusch said. :rotato:
“I think people are tuning in to Aljazeera and looking at its website because it does offer another viewpoint. For the global community, it’s one of the few points of access we have to news from the region with a different perspective.”
Rusch recognised the professional nature of the magazine’s sample could affect the results of the survey, but felt, nonetheless, the Aljazeera brand now ranked in terms of impact alongside giants such as Nokia and Starbucks.
The annual survey asked respondents to rate the impact of a particular brand on people’s lives. It did not attempt to quantify its financial value.
Coca-Cola, the US soft drinks behemoth that regularly tops polls of brand equity value, is nowhere to be found in this year’s global or regional top five lists.
