Filed under: Motorsports, Marketing/Advertising, Alfa Romeo, UK
http://www.blogcdn.com/www.autoblog.com/media/2011/07/web456622060711-d-alf.jpg
*** Man vs MiTo - Click above for high-res image gallery***
Pitting a car against a runner along busy city streets is something you’d expect to see on an episode of Top Gear. This time, however, it’s Alfa Romeo that challenged athletes to a four-mile race through downtown London.
The contest pits Ivan Thomas, a 400-meter championship sprinter, against a 285-horsepower Alfa MiTo 1.3 JTDM driven by hurdle runner Andy Turner and navigated by long jumper Chris Tomlinson.
http://www.blogcdn.com/www.autoblog.com/media/2011/07/web456602060711alf.jpg
The race has already taken place, but Alfa hasn’t announced the winner yet. It’ll tease the results in a series of films while asking the British public to guess the outcome.
Those who guess correctly will be entered into a contest to win an Alfa Romeo mountain bike. Follow the jump for the details in the full press release and check out the images in the gallery for a closer look.Continue reading Alfa Romeo pits Man vs MiTo in four-mile race through London
Alfa Romeo pits Man vs MiTo in four-mile race through London originally appeared on Autoblog on Sat, 09 Jul 2011 09:35:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Commentshttp://feedads.g.doubleclick.net/~at/QpNb7C7wpNISSxocUmsYG7ydmB0/0/di
http://feedads.g.doubleclick.net/~at/QpNb7C7wpNISSxocUmsYG7ydmB0/1/di
http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=PMMjqA4yBCA:pA4r4VS6JG0:wF9xT3WuBAs http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=PMMjqA4yBCA:pA4r4VS6JG0:V_sGLiPBpWU
http://feeds.feedburner.com/~r/weblogsinc/autoblog/~4/PMMjqA4yBCA