A long time ago I read a book called,
"Hama Rules."
by Thomas Friedman.
I think I have it stashed in my basement somewhere but if I remeber correctly the journalist mentioned this horrid massacre, otherwise it was a massacre very similar.
Ali_R, Usually people don't realize the urgency and importance of issues/problems unless they actually get confronted with it. They actually feel it a threat to their security and self.
I think it is the general attitude of people and in our case whole Muslim ummah.