I am sure when Toyota’s first arrived in US, people must have similar disdain for them. See where they are now. Anyway, here is one review of the car. Enjoy 
Kia Grows Up
Kia continues to amaze the auto industry.
Despite the buyout by Hyundai two years ago, this South Korean automaker continues to operate mostly independent of its parent, and in the past two years has introduced a variety of models that are the envy of the industry.
Those include the midsize Optima sport sedan, the Sedona minivan and, just this past fall, the Sorento, which arguably is the best SUV value on the market.
Now, Kia is about to introduce yet another new car, a sedan to go head to head with the popular, full-size Toyota Avalon.
Kia rolled out this new sedan, called the Amanti, at the recent New York Auto Show, and it will go on sale later this year as a 2004 model.
The Amanti is larger than the Avalon, Kia says, and comes with a variety of premium features. It will be offered with a 3.5-liter V-6 engine.
The company itself is still rather small. Yet sales are growing rapidly – up 76 percent since 1999.
Kia’s sales reached 237,345 in 2002, up 6.1 percent from 2001. (Overall auto industry sales fell 1.9 percent from 2001 to 2002.) Kia outsold Lexus, BMW, Mercedes, Subaru and Acura in 2002.
Some questions remain, however, about the quality of Kia’s cars and trucks. None of its five models (Optima, Rio, Sedona, Sorento and Spectra) earned a recommended rating in Consumer Reports’ 2003 auto issue. And in J.D. Power and Associates just-released 2003 Initial Quality Study, Kia finished near the bottom as only Land Rover and Hummer had more problems per 100 vehicles. Kia owners reported 168 problems. The industry average was 133 and Lexus finished first with only 76 problems.
But another California researcher, AutoPacific, recently named the Kia Sorento as the best standard midsize sport-utility in its 2003 Vehicle Satisfaction Score study.
The Amanti could become an important entry in the Kia lineup, considering that affordable large import sedans are nearly non-existent. (The Avalon is in a class by itself, actually.) Most consumers looking for a roomy sedan must opt for either the Avalon or an American model such as the Ford Crown Victoria, Chrysler Concorde, Mercury Grand Marquis or Buick LeSabre.
Because Kia also is known for bringing cars to market at prices well below those of competitors, you can rest assured that the Amanti will be bargain-priced against the Avalon. No prices have been announced yet, but the Avalon begins at just over $26,000.
The remarkable thing about Kia products, though, is that even with their bargain prices, they usually are at least nearly as good as the cars they are competing directly against.
Kia doesn’t intend the Amanti to be just almost as good as an Avalon, however. The Avalon has rather plain, uninspiring styling, as do most large sedans. Kia says the Amanti will break out of that mold, with styling that turns heads.
Kia says the targets of the Amanti, besides the Avalon, will be the Concorde and LeSabre.
Here are some of the car’s highlights:
• Eight air bags will be installed, including side-curtain air bags.
• An available active-safety package will include traction control, electronic brake force distribution, brake assist and an electronic stability program.
• Five-speed automatic transmission.
• Infinity nine-speaker AM/FM/cassette 270-watt audio system with six-disc in-dash CD changer.
• Eight-way power adjustable driver’s seat and four-way power front passenger seat.
• Power windows with express up/down feature.
• Dual-zone automatic climate control.
• Power sunroof.
• Power door locks with keyless remote.
• Heated outside mirrors.
• Class-leading front headroom and leg room.
The V-6 engine will crank out 195 horsepower and 217 foot-pounds of torque. That’s close to the Avalon’s 210 horsepower and 220 foot-pounds of torque.