$1 Million prize for an algorithm

Netflix has announced a competition (from Oct 2006 to Oct 2011) for an algorithm that will best predict what movie a customer would like and how much. There are multiple prizes and the highest is $1 Million. For more details plz refer to:

Re: $1 Million prize for an algorithm

that is no easy taks. This is what makes and breaks businesses, would be nice to know before you make a film how much money if any it will take in