Ah that is just thinking their are special snowflakes. I have noticed in most socially underdeveloped societies like Pakistan, Afghanistan - most of the muslim world infact - there are those who believe western culture is infact superior to their own.
It is a desire to be special. To be better. It smacks of an inferiority complex. If you spend enough time on this forum you will realize that men and women use the term “western” with the connotation that it makes them in fact better. Which is sadly not the case.
On the other hand the Chinese and Indians have discovered that you can only respect yourself when you respect your roots and your background, your history your culture. It will take Pakistan another 30 years before we reach that stage of social and cultural maturity.
Short answer: People are insecure and want to be special little snowflakes.
Long answer: Our society be ****ed up man.