Re: The male equivalent of FAIR & LOVELY!
U do know that major companies like Estee Lauder/Revlon?Clinique all have skin whitening products for that market...Its just something thats been hammered in not only in the Asian Subcontinent but also in areas like Africa/South america etc.
Different things are considered beautiful in different cultures and its an ever changing area too...what was once considered beautiful at one time isnt anymore now. For Example being healthy meant having a lot of curves (as seen in media too)..but that changed to skinnier the better , presently.Its just whatever the media promotes too..its a sad but true fact of life