Re: TELEVISIONISATION..in Pakistan by Raju Jamil
I am fascinated by Television in Pakistan.
2 years after you wrote this piece RJ, do you think things have moved on?
My own experience (as someone who visits Pak regularly) is that mobile phone technology & internet growth have moved on at a rapid rate in the last 12-24 months.
Less emphasis on television - more on the net & chatting & texting (SMS).. My own relatives spend less & less time on unreliable TV (loadshedding means they dont get to watch what they want) so turn to more reliable alternatives.
Also, one other aspect which may (or may not) be relavant is possible overkill of 'celebrity culture'??
For example - you have a model, who gets exposure in the media - appears in a few commercials; then is used in some pop video; ends up being interviewed on TV; more commercials; more pop videos; ends up getting a minor role in a drama; then is consytantly seen in newspapers hanging out with more established stars etc etc etc.
Total saturation - to the extent that we do not know what this person was actually famous for in the 1st place!!!
Maybe I digress.
My 1st passion is cricket - and I am seriously concerned that the not only are the stadiums empty during home international matches, that people dont wish to spend time watching games on TV either