Re: Tablighi Jamaat
If that is his attitude to approach it like a marketing campaign then I think he will be disappointed. Religion is not a product you can sell - you cant do SWOT analysis on it. Tableegh is not based on that - its values are quite simple. Tabligh is quite controlled too so his way of giving Dawah may not even be accepted by the elders.
People get offended when someone believes themselves about what is right without giving a message backed up with facts or a mssage which may get people thinking.