Starting a boutique

[LP]

Re: Starting a boutique

@prototype

Sorry I was busy all day

LP, what type of consumers/community do you want to target ? will it be a commercial boutique ?

I am working with someone who does exhibitions in Jeddah. She is a Pakistani herself but she sells formal/semiformal maxi dresses for Arab ladies so no shalwar/churidar suits for her.

You will need to have a tailor with you for last moment alterations/sizing/sleeves issues plus some connections here in pakistan or india for kaam/embroidery.

Can you send me picks of the types of dresses as well as the price & exactly how you do the transactions with the lady in Jeddah please.

@khawateen

what proto said.

your market should not be desis. it wont work out. pakistan is so close to arabia that even a chokidaar can make an yearly trip. no one will pay you enough to keep your business going (ie no profit for you.. actually not even break even), cuz they can get what they want how they want it .. in pakistan

your market should be the arabs. im doing this currently with someone in jeddah ( was slef born and raised there ).

oh and the arabs like bollywood.. anything bollywood… they dont have a clue whats indian and whats paki.
so dont think islamically … think… lots of backless.. lots of bare shoulders… razzle dazzle.. and BIG.. everything has to be big! etc etc… cuz thats what these women wanna wear this stuff to.. pvt segregated parties. anything goes

love working with em!

Can you too send me picks of the types of dresses as well as the price & exactly how you do the transactions with the lady in Jeddah please.

@muscat99

You should target a diverse segment. Realize that desis ALONE will not sustain your business. I am doing very well, mashah’Allah, marketing to EVERYONE…Desis, Americans, British, Africans, Arabs, Asians, etc. Pakistani designs are VERY popular and can be made in so many different styles. One Malaysian lady ordered 3 suits to make the “Baju Kurung” traditional dress there.

You also have to think of where/how you will sell youe excess inventory at the end of the season. If it hasn’t sold locally, you’d need tor educe prices (below cost), or find a way to sell it overseas (through the internet).

So you sell Pakistani dresses to Arabs ,Americans ,Arabs etc?