Re: So Not Cool!!!
Well, as I and ASN said, those ads are displayed based on what kind of words have been used on that page/thread that you are viewing. Life 1 mostly discusses domestic issues, be it regarding in-laws or other marital problems. Based on those, the ads may be kind of r-rated. This is something new that was launched a couple of days ago. I am sure with time it will be improved as the filter can be enhanced so that such ads are not displayed. Just give it some time 
Coolmunda look at the screenshot that I posted it all depends on what kind of material you are viewing on gupshup.