It's different for oily/dry and combination skin.. all skin-types shud cleanse everyday though and if u're exposed to dust and grime cleanse twice a day.
Every skin-type needs scrubbing and u may scrub 2-3 times a week, don't over-do and strip u're skin off natural oils.
Homemade masks for oily skins:
Neem paste + Mint paste, mix with lemon juice and apply
Cucumber juice + aloe vera
Oatmeal and milk
Homemade masks for dry skin:
Milk powder+ honey
Mashed banana + honey
Egg yolk and powdered milk
For combination skin:
Papaya pulp + Lemon juice
Milk powder + cucumber juice
Deep cleanse u're skin by steaming it and scrubbing it.. wash-off and apply u're toner (this helps seal u're pores) use a cleansing or massage cream (add a few drops of rosewater to make massaging easier) massage u're face till all the cream is absorbed and with damp cotton-wool wipe it off.