Should you toot your own horn ?

[Khumar]

@X2

toot your horn at the right time to the right audience with the right volume and tone. overdoing it is more dangerous than not doing it

@K_Khan

as X2 said toot it at the right time in front of right audience. There shouldn’t be any modesty in tooting your PROFESSIONAL accomplishments at the right platform. Otherwise you will be lost in crowd.

when is the right time and right audience? i mean should you toot your horn in your cover letter, or during an interview? or like in between times?