Hmmm. Getting a hot location also means paying higher rent, yes?
Punjabi main kahtay hain.
Thook naal pakoray nahi puk sug day. ( thook say pakoray nahi puk suk tay).
My BIL bought an Iranian restaurant in a predominanatly gora neighbor hood and converted it into Pakistani restaurant the location was worst for a desi restaurant, it failed.
Contrast this with the fact that this city has more than half a dozen successfull pakistani restaurants , so much so that one of the restaurants opend a restaurant with the same name in another city which was also an instant hit.