Oh I wanted to say one more thing .. Indus Mart and Bargello have high prices because they have a huge set up and they have offices to run and people to pay. Fashion Veer is a small set up I run everything no matter how hectic it gets but I make sure everything from picking out the fabric, dyeing, embellishment, tailoring and shipping is done in my presence. So my overheads arent as high as other websites therefore prices are lower.
you are partly right, we aren't huge as yet but still a modest setup.
i can understand what you are doing and this is natural, in each and every setup initially everything has to be done by the owner but for how long, as you would grow up inshAllah, then you had to delegate lesser important tasks to others for ensuring the smooth running of various processes and ensuring the benchmarks are adhered because one cant be everywhere always.
only setup cost is no reason for higher price because setup evolve with business and as business grows we need bigger setup and business is able to absorb fixed costs, and in our business major factor for price per outfit is embroidery and its materials then comes fabric then comes setup costs.
by the way Hira i know it does matter when things get hectic and messy, ones most precious asset his/her intellect deteriorate and it is intellect of the owner/ceo on which businesses live on and evolve for years and years to come.