Re: Personal Brand
^ not sure if you got a chance to read the second post since we posted simultaneously... dunno if any of your questions were answered in there.
but good questions! - pretty much what everyone should think about when embarking on a personal brand initiative.
For now, I'm going to expand on these questions as I too wonder whether we can draw analogies to traditional brand-ing strategies and tactics from marketing.
Firstly,
With Personal Brands, Is there such a thing as Brand Equity? Can anyone other than yourself measure this? Can you use this to negotiate your worth (i.e. salaries, benefits, contracts etc.)?
Also,
Would potential employers/clients etc. engage in Brand Mapping for personal brands to the same extent as organizations/individuals do with traditional products? Have you seen / do you foresee this as a standard practice in hiring personnel?