India is the biggest market for skin bleaching garb.
http://www.boloji.com/wfs5/wfs539.htm
In India alone, according to some estimates, the fairness business represents the lion’s share of a domestic skin care industry weighing about US$ 300 million and enjoying a growth rate of 15 per cent per year. Yes, skin bleaching is booming in India, and these American and European beauty lords are ferociously fighting each other and the local Indian beauty industry for their portion of this juicy market