You may be right that people are affected by media, then who stopped Jihadi (real sense) to convey their message in a better way. Its marketing era today. When others are selling kachra, do sell your good ideology effectively. I don’t see such active communication to tell other side of story. All I see around me (since my childhood) slogans of hatred against each other. There are no active attempts to promote harmony amongst different sects. isn’t it Jihad as per Sura e Hujraat?