Re: New Year Career Aspirations?
good post Umar
Last year was a pretty good year for me. in 8 months I grew my role from the responsibility of north american marketing focusing on product launches to global responsibility, market leadership strategy globally, and tpowards the end of the year product portfolio and pricing responsibility globally.
1a) execute- I did a petty good job on strategy and new concepts at work last year, now I need to execute them well.
1b) collaborate- I am being pulled into directions where different groups want me to be their sounding board or involved aware of their work as some of it will eventually come to us. continue doing that.
2) review personal brand..really treat it as I treat any of my marketing projects. May even use some outside expert.
3) utilize my mentors more, right now they are just sounding boards
4) more networking through industry organizations, more active in industry orgs
5) start my blog, website which has been languishing for too long
Umar as far as personal brand, i picked up a book called You inc, its not what I expected it to be, but a good read.
would love to hear from others how they developed their pesonal brands.
I mean the idea is the exact same as a product, whats the brand promise, whats the tag line, how does the positioning etc relate to the messaging, and then what needs to be done if u need to move the brand from one category to another etc/