Latest Mergers & Acquisitions - L'Oréal strikes deal to buy Urban Decay

[muqawwee123]

Re: Latest Mergers & Acquisitions - L’Oréal strikes deal to buy Urban Decay

@Chicken_Biryani

Muqa, thats true, I have noticed that change significantly too .. just until a few years ago , two companies merging or one acquiring the other meant that two different brands would still cater to different segments of people , even with the same products with different qualities and price ranges ..

however recently, the trend is changing, acquiring the competition is more or less to kill it .. they might keep going with the brand with alternative products but will kill the specific items that are serving as competition to theirs .. acquiring has become more of a survival tactic now ..

All thanks to recession and economies getting slow :hinna:

Also from a business perspective, it sounds only wise that if competition has increased loads in a certain product market, and , the business has hit the peak and there is no more going upward or it takes too much revenue to take it to new heights , then stop the product and get into emerging markets .. Innovation is key to a successful business b*****ng …

b*****ng I faced this while discussing History of Brand and brand Consciousness in Arts channel