Re: Jag & Land Rover going to Tata Group
Jaguar is synonymous with 'luxury' brand. I have no clue about Tata Industries of India, but I don't know if Tata is associated with luxury brands, so I bet that Jaguar and Rover brands will lose their luster.
Though you can say having Ford owning the brands for a few years already tainted the 'luxury' part anyway, but suffice to say that there are many luxury brands that are owned by lesser brands - Rolls Royce is owned by BMW, Bentley owned by VW etc. Tata is a relative unknown in this sphere. Jag owners may be kicking themselves right now.