I would say. go with something that sails alongwith business and IT both. And the best example is a business analyst. Yes, I agree with PhatBalongri that lately there have been a lot of wierd requirments added with BA, but I think once someone starts within this domain, he can add the technical qualifications slowly and then groom himself to be a project manager. Going with PMP, nah, that wont give you anything right now. It can be fruitful after few years of experience.
If he wants to be technical only, I would say go with web designing alongwith
ASP/JSP/PHP. Worst come worst, he'll able to work as a free-lancer and can earn something.
I give you a heads up to be very cautious. Dont take any decision in haste that can end you up with wastage of lots of money as well as time.