re: IPL 2011
Yar I live in US but even I have heard about it.
Setanta eyes up a bigger prize
Cricket fans in England who were up in arms when Sky Sports were given an exclusive four-year deal to televise all England’s home matches live have fortified themselves with the hope that come 2009, when the existing contract is up for renewal, the BBC or Channel 4 will re-enter the fray and bring coverage back to free-to-air terrestrial TV.
However, a new player has emerged on the scene in the form of Setanta Sports, a rival to Sky but one with far fewer subscribers. Last month Setanta secured the rights to broadcast the Indian Premier League - neither Sky nor any terrestrial channel bid - and it has now set its sights on the bigger prize.