Hmmm…I think (I’m not a 100% sure) that the challenge also includes avoiding other forms of pleasuring. I think I vaguely remember one of the hosts of the show…who is participating in the challenge…say that he’ll have to think of other “activities” such as reading, etc to control himself.
But…in Ramadan it’s the same isn’t it? I mean it’s not only food that you’re avoiding. You also abstain from pleasuring yourself during Ramzan. Of course…it’s only for some hours…and you are able to fulfill your needs after breaking fast. SO, yes…that allowance makes Ramzan easier than the challenge put forth by the radio station. But the concept is similar. Something that is taken away increases in value.