Fashion Advertisements and Complexion

[bella88]

Re: Fashion Advertisements and Complexion

@Mezhgan

While helping a friend with some research regarding media advertisement, I came across this article from earlier this year:

http://www.firstpost.com/living/blinded-by-the-white-indias-rising-appetite-for-foreign-models-1406003.html

To summarise, the article discusses how many Asian designers and fashion houses use foreign models that can pass as Asian in their fashion shows and bridal wear adverts on account of the light skin preference on the subcontinent.

A photographer friend of mine who works for an Asian bridal magazine mentioned that this is rather common here in the UK as well. Interestingly, the Swedish/Spanish girlfriend of a friend of ours often models for said magazine. She also stated that some casting calls for Asian labels blatantly state that their looking for a white model that “looks Desi.”

The author of the article above discusses how she feels this is dishonest, gives women unrealistic expectations and further fuels the obsession for light skin.

What do you guys think? Do you think the author is right or overreacting?

i dont understand this. beauty comes in all skin tones and all races.