mahool
November 18, 2015, 3:14pm
4
Re: Black Friday Discounts
On daraz.pk …
Not sure if everyone knows but daraz.pk is originally not a Pakistani company. It is a franchise of an international company but obviously they staff Pakistanis and are located in Clifton, Karachi. So when they offered a black friday sale it offended quite a few people where they objected as to why any friday would be called black.
Reminded me of my course work from masters degree program where examples were quoted saying that when a company decides to go international, they should consider and accommodate local acceptable cultural norms and also use appropriate translation where required.
Some of the comments from their FB promotions
You guys are crazy…black Friday!!! How about a holy Fridays deal. Stop coping the west for once. Oh wait. You forgot Easter sale and Diwali sale
Excuse me!!! Friday is never black this is not we muslims represents and we don’t need these stupid discounts
just for earning you people made Friday, black friday… shame on Daraz Team… You have to respect Muslims… you are working in muslim country and no one has rite to say about JUMMA (Friday) as black friday
Is it wrong on daraz.pk’s part to to advertise discounts using the term Black Friday?
Local culture is very important in marketing when international business dealing with local people. They may come with better promo ideas like Jumat-ul-Wida in Ramadan, or Eid sales etc.
